Morinda citrifolia commonly known as Noni, which is the Hawaiian name is also called as Indian Mulberry. The plant is native to south-east Asian countries, Australia and Pacific islands.

It is one of the most important traditional medicinal plants and has been heavily prompted for a wide range of uses. This plant has been used for over 2000 years in Polynesian Islands. The Polynesians utilized the whole Noni plant in their medicinal remedies. The root, stem, bark, leaves, flowers and fruits of the Noni plant are all involved in various combinations in many herbal remedies.

Written documentation of the consumption of this fruit as a food source precedes the twentieth century. Captain James Cook of the British Navy noted in the late 1700S that the fruit was eaten in Tahiti. An 1866 publication in London explained that Morinda citrifolia fruit was consumed as a food in the Fiji Islands . Later publications describe the use of this fruit as a food throughout the Pacific Islands, South-east Asia, Australia, and India.

The Noni plant is a small evergreen tree found growing in open coastal regions at sea level. Noni is a small tree with straight trunk, leaves are broadly elliptic, acute, acuminate or obtuse and bright green. Flowers are white. Fruits are white when ripe, smooth and glossy. Noni fruit is offering medical or health benefits to mankind. Most of the parts of the plant are reported to possess medicinal properties. The roots, stem, bark, leaves, flowers and fruits of the plant are used in various combinations in almost 40 known and recorded herbal remedies.


Nitric oxide (NO) helps maintain, defend, and repair every cell of the body. It is one of the most important molecules to human life, and without a doubt, one of the major discoveries of this century. Scientists knew that NO was produced in bacteria, but no one realized its importance in higher animals such as humans, dogs, lions, and whales.

This discovery caused quite a sensation in the late 1980’s. In 1992 it was named The Molecule of the Year by Science magazine. In 1998 it brought the Nobel Prize for Medicine to three scientists, Robert Furdhgott, Luis Ignarro and Ferid Murad, for their discovery of the signaling properties of NO. The scientific literature on NO is growing exponentially.

There are more than 70,000 scientific papers published regarding some aspect of nitric oxide and its beneficial role in patient care. But the most important fact in all this is, that it brings better health to millions around the world. One of NO’s broadest functions is, in controlling blood pressure by dilating (relaxing and widening) blood vessels, which improves blood flow and helps prevents the clotting of the blood. This holds profound implications for the treatment of cardiovascular disease. Nitric oxide, which has become a sort of celebrity molecule, has been the subject of thousands of scientific papers in the past decade.

Extracts of the Noni Fruit helping to create nitric oxide in human body. Since the middle of the 1990’s, Noni, or Morinda citrifolia, became  worldwide  popular and  growing  exponentially. Researchers have explored the Noni fruit, leaves, and roots to try to ascertain the exact ingredient or ingredients that promote health. Noni is high in Vitamin C and other vitamins, amino acids (the building blocks of protein), minerals, and contains several other compounds including the antioxidant carotenoids, and bioflavonoids

Determined to solve this puzzle, scientists began to notice a correlation between the success stories of patients using Noni and the benefits of having enough nitric oxide in the body. Due to its importance in the human body, a vast amount of research was being conducted on the properties of nitric oxide. It seemed possible that nitric oxide (NO) was the mechanism at work perhaps Noni caused a nitric oxide effect in the people who took it.

Research was undertaken in 1999 and 2000, by Dr. Thomas Burke and his researchers at Integrated Systems Physiology, an independent lab in Denver, Colorado. They conducted in-vitro experiments which tested diluted Noni juice on endothelial cells, the cells that line the inner surface of blood vessels. That was the answer for which everyone had been searching. The Noni juice did indeed create nitric oxide! This suddenly helped to explain the enormous improvements patients were having drinking this humble tropical juice. The little tree that had the weight of the collective voice of generations was finally being confirmed in the scientific arena

PhilNoni 100% Noni Fruit Extract without any synthetic additives

PhilNoni juice is an extract from the whole ripe fruit Noni tree. Retired academician and visionary Dr. Tito Contado made PhilNoni juice available to the Filipino market since 2001. Contado and his family swear by this superfruit because of its health benefits, which they have experienced even before they launched it in the Philippine market. Now PhilNoni available in more than 20 countries.

The whole fruit of the tropical Philippine Noni medicinal plant is the one and only source of PhilNoni. The whole fruit has 200 to 300 amber-colored, hard-shelled seed pulp and fruit skin. The pure juice extract of the whole ripe fruit goes through fermentation, which guarantees the release of the health benefits of the Noni fruit. Only the Noni fruits harvested from the coastlines of Philippines are used to make PhilNoni.

PhilNoni contains anticancer and antitumor substances. It is a powerful antioxidant that helps the body to regenerate, strengthen the immune system and improve the function of the body cells.

How to  ascertain whether the Noni juice you have is good or not. Here are a few tips to ascertain whether the Noni juice you have is good or not.

Bubbles – Shake the bottle to see if bubbles form. If the bubbles dissipate quickly, it means that there’s a higher concentration of water than Noni juice in it.

Color – When you shake the bottle, see if the color of the bubbles is brownish. This indicates purity.

Residue – Good juice always has plenty of residue at the bottom. Turn the bottle upside down and note how much residue is visible

Taste and smell – Finally, observe the taste and smell of the juice. Noni is strong smelling stuff and it is definitely an acquired taste. If it has been flavored with other fruit juices, it might not be pure.

All above characters you can find in PhilNoni  100% Noni Fruit Juice and made unique and better than any other Noni Juices sold in the market.